Zeco Auriemo, also known as Jose Auriemo Neto is the Chairman and Chief Executive Officer of JHSF Participacoes SA. The real estate company is located in Sao Paulo, Brazil, in the Continental Tower, and focuses mainly on real estate development, shopping malls, residential and commercial properties throughout Brazil and a number of other countries.
JHSF was established by Auriemo’s father, Zeco joining the company in 1993. He secured the rights for the development of the first JHSF shopping destination, entitled Shopping Santa Cruz. Auriemo is responsible for founding the Cidade Jardmin Corporate Center, a complex which contains 180 stores, 4 offices, 9 residential towers, a Fasano hotel, as well as residential apartments. His work on the complex also got him inducted in the BoF 500 in 2018, read (Aloalobahia.com). BoF 500 is a list of professionals who helped shape the $2.4 trillion fashion sector. The people on the list are picked by the editors of The Business of Fashion publication, based on nominations received from other BoF 500 members, and based on extensive research.
Zeco Auriemo has been added to the list as a result of introducing luxury brands to Brazil. In 2009, he oversaw JHSF’s venture into retail, and signed exclusive partnership agreements with Jimmy Choo, Pucci, and Hermes. As a result of the agreement, JHSF opened retail outlets in the Cidade Jardim shopping center. Furthermore, in 2012 the company secured a partnership with the brand Valentino, and launched the first Valentino as well as Valentino Red stores in the country. Auriemo continues to administer the company’s shopping and retail portfolio, which includes the aforementioned Cidade Jardim, but also the Ponta Negra shopping center located in Manaus, the Bela Vista located in Salvador, and the Metro Tucuruvi. He also contributes to a number of non-profit organization, but does not want to popularize his image as a philanthropist.