Jose Borghi is the founder of the highly successful and reputed Mullen Lowe Agency. This was known as Borghi Lowe earlier.
Jose Borghi has created a number of high-profile and interesting campaigns that are still remembered today.
He was undecided about which career to pursue till his sister invited him and took him to see a performance that was going on at the Castro Neves Theater. This was the performance that prompted him to take that final decision. This presentation was basically a show of those commercials which had received recognition at the Cannes Film Festival. Now Jose Borghi was truly inspired and decided to make advertising as his career. But at this time, he could not predict that he would ever be winning a Cannes award and read full article.
Jose Borghi was born in Presidente Prudente. He graduated with a degree in advertising from PUC-Campinas. He worked for a few leading ad agencies before opening his own agency by the name of BorghiErh.
This was a highly successful ad agency. Soon it was bought by Lowe. Then its name changed to Borghi Lowe. This was in 2006. Since then, this agency has been growing. It has created an influence in the domestic as well as international market. It was quite recently that the firm merged with Lowe & Partners as well as Mullen Group.
The strength of Jose Borghi lies in being able to persist even in the most adverse situations. He simply goes after whatever he wants. He does not believe in leaving anything to come by luck or grace or fate.
He has always handled important accounts himself. These include Fiat, Charlie, and the Down Syndrome Associate. His other campaigns include Honda and such other large companies. He has earned a number of awards worldwide that includes 14 Cannes awards.