JustFab. Fabletics. FabKids. Shoe Dazzle. All worthy brands in their own right. But then a decision is made to rebrand the brands and Voila! Parent company TechStyle Fashion Group is born. Ressler and Goldenberg chose to strategically locate their headquarters in El Segundo, CA. The city was a logical choice, being very business friendly and very close to the international airport. The city also allowed for current and future expansion, both major selling points according to apparelnews.net.
And with over 4 million members across the board, rapid global growth, and a whopping $250,000,000 in capital raised to meet the demands of those growth spurts, Mega Brand-Builders Don Ressler and business partner Adam Goldenberg have set the stage to take their brands to the next level, both in the international ring and with that ever changing creature known as technology at https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/.
Just consider the funding history of JustFab. In 2011, Don Ressler and Goldenberg received $33 million in funding from the venture capitalist Matrix Partners. In 2012, the second round of funding netted another $76 million from Matrix Partners, Rho, Ventures, Technology Crossover Ventures, and Intelligent Beauty. 2013 saw the third round of funding netting $40 million and in 2014, JustFab closed a fourth round of funding at $85 million from Passport Special Opportunity Fund, Shining Capital, Matrix Partners, and Technology Crossover Ventures on BusinessInsider.com. In just four short years, JustFab had raised $250 million in capital.
And with capital, comes development, expansion, acquisition and growth. JustFab was founded in 2010 by Don Ressler and Goldenberg. In 2013 they acquired Fabkids, co-founded Fabletics with Kate Hudson and acquired rival shoe subscription juggernaut ShoeDazzle. Now under the umbrella of TechStyle Fashion Group, Ressler and Goldenberg are ready to take the brands to the next level.
And that next level was a big one: the TechStyle Fashion Group announced that the brands would be all-inclusive, meaning they are now catering to all sizes from XS to 3X, 24 to 34 and 16W-24W. This would give women who wear larger sizes access to the brand merchandise. Don Ressler commented on the all-inclusive policy, saying “each and every woman deserves to feel confident and good in whatever they are wearing.”
And Don Ressler knows what he is talking about. His first startup was FitnessHeaven.com in 2001. From there he and Adam Goldenberg have founded other highly successful companies such as Alena Media and their brand building company Intelligent Beauty. The Mega-Brand guys are on a roll.