Lori Senecal is the global chief executive officer of Crispin Porter + Bogusky (CP+B). Lori Senecal has made immense contributions to the growth of the company since joining in 2015. She coordinates the day to day activities of the agency’s 10 international offices and presence globally. Her creativity, knowledge and experience have enabled her lead the company to an unprecedented growth and recognition in the advertising market. She has managed to bring in high profile clients, which has improved the company’s image as a leading innovative marketing entity.
Due to her efforts, the company has been recognized among the Creativity Innovators of the year in 2017. Lori Senecal served as global chairman and chief executive officer of KBS. She helped grow the company from a local entity to a worldwide recognized entity with membership exceeding 900. As a result, Crain’s named it as one of the best place to work in Advertising Age’s list of Standout Agencies for three years. Lori was also named on Women to watch by the same magazine in 2013 and received an accolade for innovation and leadership at the AWNY Game Changer Awards. The trailblazer has also served as global chief innovation officer for McCann World group and President of McCann Erikson, New York. Lori has a degree in bachelor of Commerce with a major in Marketing and finance from McGill University. Check out Ideamensch to see more.
CP+B: Innovative Marketing
Crispin Porter + Bogusky is an internationally recognized advertising agency which was founded in 1988 and is based in Miami Florida. Currently, the firm operates as one global agency with subsidiaries spread over many parts of the world. It specializes in marketing and promoting of brands for its wide base of clientele. While keeping abreast with the ever changing faces of technology and market. It also develops businesses and brands. It also provides services in wide areas of specialization including: public relations, advertising, digital, strategy, print, events, customer relations management and studio. CP+B has strategic partners in Forsman and Bodenfors. It was formerly known as Crispin Porter but later changed its name to Crispin Porter and Bogusky in 1994. The company has built its reputation on bringing on board some of best talents in the industry to revolutionize the industry.