The exclusive deal that was signed between Ryan Seacrest and Macy’s is the next big American innovation in fashion. The two are creating suits and accessories for average Americans. The menswear line will retail at mid-range prices that are accessible to everyone wishing for a fashion forward feeling and look. Ryan Seacrest approached many retailers before deciding to seal the deal with Macy’s. The decision was ultimately made for the exclusive deal and for the benefit of preserving fashion. Macy’s suggested a few manufacturers for the brand. Ryan Seacrest will start manufacturing his suits soon for retail before the holidays.
Ryan Seacrest took Christopher Bailey or Burberry as his mentor when creating his designs. The suits are made to fit the body depending on the wearer’s body style. They will be competing with common names like Calvin Klein, Michael Kors, and Ralph Lauren. The suits are manufactured by the same distributors, and they will also be releasing a line of sport coats and evening wear. The accessories meant to compliment the suits are all chosen by Ryan Seacrest. His selections were made based upon style and function. The cuff links, jewelry, belts, ties, and pocket squares will be available alongside each suit and sport coat.
Ryan Seacrest is using his fame to his advantage. His winning of American Idol will be the catalyst to providing the American people with more options for fashion. He is a crucial partner for Macy’s. By utilizing his fan base, he will be engaging a massive platform. The fans of American Idol know Ryan Seacrest for his sense of style. He will be providing them with the same standards he holds himself to. His talk show and radio show receive more than 20 million listeners and viewers daily, and he will be able to reach this entire base with his new fashion line. This will benefit Macy’s in a big way. Ryan Seacrest is using his skills and celebrity status to offer the world something new. He has become a wise entrepreneur, and he works hard so he will not have to slow down anytime soon.