Lori Senecal: Undisputed Leader in Innovative Advertising and Marketing

Lori Senecal is the global chief executive officer of Crispin Porter + Bogusky (CP+B). Lori Senecal has made immense contributions to the growth of the company since joining in 2015. She coordinates the day to day activities of the agency’s 10 international offices and presence globally. Her creativity, knowledge and experience have enabled her lead the company to an unprecedented growth and recognition in the advertising market. She has managed to bring in high profile clients, which has improved the company’s image as a leading innovative marketing entity.


Lori’s Contribution


Due to her efforts, the company has been recognized among the Creativity Innovators of the year in 2017. Lori Senecal served as global chairman and chief executive officer of KBS. She helped grow the company from a local entity to a worldwide recognized entity with membership exceeding 900. As a result, Crain’s named it as one of the best place to work in Advertising Age’s list of Standout Agencies for three years. Lori was also named on Women to watch by the same magazine in 2013 and received an accolade for innovation and leadership at the AWNY Game Changer Awards. The trailblazer has also served as global chief innovation officer for McCann World group and President of McCann Erikson, New York. Lori has a degree in bachelor of Commerce with a major in Marketing and finance from McGill University. Check out Ideamensch to see more.


CP+B: Innovative Marketing


Crispin Porter + Bogusky is an internationally recognized advertising agency which was founded in 1988 and is based in Miami Florida. Currently, the firm operates as one global agency with subsidiaries spread over many parts of the world. It specializes in marketing and promoting of brands for its wide base of clientele. While keeping abreast with the ever changing faces of technology and market. It also develops businesses and brands. It also provides services in wide areas of specialization including: public relations, advertising, digital, strategy, print, events, customer relations management and studio. CP+B has strategic partners in Forsman and Bodenfors. It was formerly known as Crispin Porter but later changed its name to Crispin Porter and Bogusky in 1994. The company has built its reputation on bringing on board some of best talents in the industry to revolutionize the industry.



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Why Lori Senecal is a Leader to be Watched Out in the Advertising Industry.

Lori Senecal is an industrious expert who has served several companies in various management positions. She is a qualified marketer who knows what it takes to advertise products in the market effectively. Lori Senecal holds a degree in sales and marketing from McGill University. She was raised in Canada and spends most her free time in photography and technologically related activities. Visit Adweek to know more.

Since March 2014, she has been serving as the global chief executive officer of Crispin Porter and Bogusky (CP&B). CP&B is a famous marketing agency that specializes in marketing products and services of different brands. Lori Senecal is on the forefront in ensuring proper coordination of international offices in the organization and enhancing the company’s growth and development. Since her entrance into the firm, CP&B has recorded an increase in its yield and has been privileged to be among top creative, innovative companies in marketing.

Lori Senecal has experience in data analytics as well as knowledge in foreign accounts. Lori’s can predict market trends help companies to stay at the forefront of industry trends. Her outstanding expertise makes her a target to many employers. Lori is a target to organizations for her outstanding skill, which involves bringing out the best in people and companies. Senecal has won several awards including a quantum leap award during the AWNY Game Changer Awards.

Lori Senecal’s career began by being employed to various brands, which include Xbox, Nestle, Staples, Weight Watcher’s, Sprint, Applebee’s, InBev and Nabisco. She worked as the global accountant manager of Coca-Cola. Her innovative skills pushed her to establish a young-adult advertising agency, TAG Ideation, in 2003. The creative entrepreneur served DDB Worldwide Communications Limited from 2005 to 2008 and later got employed at McCann Erickson Worldwide as an assistant managing director of TAG in New York. She advanced and became the accounts managing director and the executive vice president of McCann Worldgroup Inc. In 2009, she got an employment opportunity at Kirshenbaum Bond and Partners as the CEO as well as the president. She left the company in 2014 to serve MDC Partners as the CEO and Director until 2015 when she joined CP&B. Follow her on Twitter

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Mullen Lowe Continues on its Upward Trend

Jose Henrique Borghi is the founder of Mullen Lowe. This is an advertising agency that is based in Brazil. Borghi is the co-CEO of the ad agency. Borghi was drawn to advertising when he watched the advertising campaigns that had been nominated for Cannes Awards. He was still in high school. Jose studied at PUC-RS and pursued a degree in Advertising and Marketing. He started his career at Standard & Ogilvy before joining other top agencies in the country.

Borghi eventually decided to start his agency with Erh Ray to pursue his projects. He is the recipient of seven London statues, fifteen April Awards, and fourteen Cannes Lions. It is interesting to see that he won the award that prompted him to venture into advertising in the first place. Mullen Lowe announced that it had done five advertisements for several clients two months ago. The companies include Sparlack, Harley Davidson, Hammerite, and Home & Video. Mullen Lowe had worked with Home & Video in the past when they did advertisements for the company’s retail arm.

Borghi said that his vision was to work with new clients and to deliver according to their specification. He stated that the firm was pleased to sign deals with big brands because it pushed them to be more creative. Borghi finished by pointing out that several of the campaigns had great approval ratings and that they were hopeful that the others would do the same. Mullen Lowe is on a steady path of growth according to research conducted by the Scope Agency. The results of the survey showed that the agency was improving the return on investment that the clients were getting with each job. This is as a result of the decision by top management to be involved in the daily running of the business.

The Successful Journey of Jose Borghi

Jose Borghi is the founder of the highly successful and reputed Mullen Lowe Agency. This was known as Borghi Lowe earlier.

Jose Borghi has created a number of high-profile and interesting campaigns that are still remembered today.

He was undecided about which career to pursue till his sister invited him and took him to see a performance that was going on at the Castro Neves Theater. This was the performance that prompted him to take that final decision. This presentation was basically a show of those commercials which had received recognition at the Cannes Film Festival. Now Jose Borghi was truly inspired and decided to make advertising as his career. But at this time, he could not predict that he would ever be winning a Cannes award and read full article.

Jose Borghi was born in Presidente Prudente. He graduated with a degree in advertising from PUC-Campinas. He worked for a few leading ad agencies before opening his own agency by the name of BorghiErh.

This was a highly successful ad agency. Soon it was bought by Lowe. Then its name changed to Borghi Lowe. This was in 2006. Since then, this agency has been growing. It has created an influence in the domestic as well as international market. It was quite recently that the firm merged with Lowe & Partners as well as Mullen Group.

The strength of Jose Borghi lies in being able to persist even in the most adverse situations. He simply goes after whatever he wants. He does not believe in leaving anything to come by luck or grace or fate.

He has always handled important accounts himself. These include Fiat, Charlie, and the Down Syndrome Associate. His other campaigns include Honda and such other large companies. He has earned a number of awards worldwide that includes 14 Cannes awards.

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The Expanding World Of Advertising Taken On By Jose Borghi

Advertising is very crucial to the success of a business. However, the world of advertising is vast and a lot can go into putting together an effective campaign. As a matter of fact, in order to maximize the chances of success, it is important for each businessman to know all of the different types of media that are available. The best thing to do is look at all of the different devices people use to keep in touch with the world at large. Among the different types of devices that people use are smartphones, desktops, tablets and laptops. Afterwards, one must look at each of the media that is used.

Jose Borghi is someone who has a really good understanding of the different types of media that people use. He knows how to observe the amount of people that are using this type of media. This makes it easier for him to decide what type of media to use that would fit the advertising budget. For one thing, he has to be able to reach the target audience. Therefore, he would have to figure out where the target audience hangs out in the largest group. Then he must figure out how to get the advertising out to those while following the rules of that place.

The best way to advertise is to try to reach people without breaking ethics. After all, one has to maintain a good reputation for the company that is being advertised. Jose Borghi is good about bringing together a good reputation for people through advertising. Companies he has advertised for have managed to make a lot more sales after his campaign. Jose’s company Mullen Lowe is very good about coming up with messages in the advertising campaign that speaks to the what people hold as very important.