Jose Henrique Borghi is the founder of Mullen Lowe. This is an advertising agency that is based in Brazil. Borghi is the co-CEO of the ad agency. Borghi was drawn to advertising when he watched the advertising campaigns that had been nominated for Cannes Awards. He was still in high school. Jose studied at PUC-RS and pursued a degree in Advertising and Marketing. He started his career at Standard & Ogilvy before joining other top agencies in the country.
Borghi eventually decided to start his agency with Erh Ray to pursue his projects. He is the recipient of seven London statues, fifteen April Awards, and fourteen Cannes Lions. It is interesting to see that he won the award that prompted him to venture into advertising in the first place. Mullen Lowe announced that it had done five advertisements for several clients two months ago. The companies include Sparlack, Harley Davidson, Hammerite, and Home & Video. Mullen Lowe had worked with Home & Video in the past when they did advertisements for the company’s retail arm.
Borghi said that his vision was to work with new clients and to deliver according to their specification. He stated that the firm was pleased to sign deals with big brands because it pushed them to be more creative. Borghi finished by pointing out that several of the campaigns had great approval ratings and that they were hopeful that the others would do the same. Mullen Lowe is on a steady path of growth according to research conducted by the Scope Agency. The results of the survey showed that the agency was improving the return on investment that the clients were getting with each job. This is as a result of the decision by top management to be involved in the daily running of the business.
Jose Borghi is the founder of the highly successful and reputed Mullen Lowe Agency. This was known as Borghi Lowe earlier.
Jose Borghi has created a number of high-profile and interesting campaigns that are still remembered today.
He was undecided about which career to pursue till his sister invited him and took him to see a performance that was going on at the Castro Neves Theater. This was the performance that prompted him to take that final decision. This presentation was basically a show of those commercials which had received recognition at the Cannes Film Festival. Now Jose Borghi was truly inspired and decided to make advertising as his career. But at this time, he could not predict that he would ever be winning a Cannes award and read full article.
Jose Borghi was born in Presidente Prudente. He graduated with a degree in advertising from PUC-Campinas. He worked for a few leading ad agencies before opening his own agency by the name of BorghiErh.
This was a highly successful ad agency. Soon it was bought by Lowe. Then its name changed to Borghi Lowe. This was in 2006. Since then, this agency has been growing. It has created an influence in the domestic as well as international market. It was quite recently that the firm merged with Lowe & Partners as well as Mullen Group.
The strength of Jose Borghi lies in being able to persist even in the most adverse situations. He simply goes after whatever he wants. He does not believe in leaving anything to come by luck or grace or fate.
He has always handled important accounts himself. These include Fiat, Charlie, and the Down Syndrome Associate. His other campaigns include Honda and such other large companies. He has earned a number of awards worldwide that includes 14 Cannes awards.
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Advertising is very crucial to the success of a business. However, the world of advertising is vast and a lot can go into putting together an effective campaign. As a matter of fact, in order to maximize the chances of success, it is important for each businessman to know all of the different types of media that are available. The best thing to do is look at all of the different devices people use to keep in touch with the world at large. Among the different types of devices that people use are smartphones, desktops, tablets and laptops. Afterwards, one must look at each of the media that is used.
Jose Borghi is someone who has a really good understanding of the different types of media that people use. He knows how to observe the amount of people that are using this type of media. This makes it easier for him to decide what type of media to use that would fit the advertising budget. For one thing, he has to be able to reach the target audience. Therefore, he would have to figure out where the target audience hangs out in the largest group. Then he must figure out how to get the advertising out to those while following the rules of that place.
The best way to advertise is to try to reach people without breaking ethics. After all, one has to maintain a good reputation for the company that is being advertised. Jose Borghi is good about bringing together a good reputation for people through advertising. Companies he has advertised for have managed to make a lot more sales after his campaign. Jose’s company Mullen Lowe is very good about coming up with messages in the advertising campaign that speaks to the what people hold as very important.