The point of Bumble is giving women their power back. When Whitney Wolfe came up with the idea for the dating app, she knew the most important thing was making sure women knew they had a chance to do better. They didn’t have to deal with unwanted advances from men in the way they did on other dating apps and in the real world. In fact, Whitney Wolfe did what she could to make sure that didn’t happen on Bumble. By making sure women are the only ones who can contact people first, Wolfe made sure others had the chance to do things that would help them see the positive experiences they needed. Wolfe felt good about giving others a positive experience while also making sure people knew how to get more help from different people on the site. They could get more out of the app than they could with any other app in the industry. Visit fortune.com to know more about Whitney Wolfe.
It made sense for Wolfe because she had to deal with unwanted advances from men on her own. She found it was difficult to deal with these and that was something she didn’t want other women to have to continue dealing with. Just because a woman wants a date doesn’t mean she should have to deal with lewd messages or unsolicited pictures. Wolfe saw a chance to make a real change in the dating industry and she took that chance to help women all over the country get the best online dating experience.
Even though Whitney Wolfe had to work hard to make sure she could help people, she felt good about giving back. It was an uphill battle to get what she wanted, but Whitney Wolfe knew it was worth it. Her site gave her the chance to cater to women from different backgrounds who needed someone to care about them. It also made it easier for people to see what they could get on their own. With Whitney Wolfe, things continued getting better and people continued getting a positive experience based on what they wanted to take away from the dating app.
By creating a women’s empowerment dating app entrepreneur Whitney Wolfe Herd has completely changed how people date and work. In addition to being a dating app, Bumble was joined by Bumble Bizz in early 2018 which is a networking and mentoring extension. That same year saw over 29 million people using Bumble and the company’s valuation exceeding $1 billion. She says it hasn’t all been smooth selling but she’s happy with how things are turning out.
Whitney Wolfe Herd says that she chooses to use negative experiences to drive her forward rather than hold her back. She says that 2014 was especially challenging for her and she had a lot of adversity to overcome. She bounced back from the experience, though, determined to use the knowledge she gained to empower herself and other women. The result is Bumble which she has described as a “chicks make the first move app”. This proved to be a winning concept and not long after the app was available on the iTunes and Play Store it became very popular with both women and men. Related: Bumble Founder/CEO Whitney Wolfe Herd Joins Imagine Entertainment Board
She says that one of her biggest challenges has been overcoming her own gender stereotypes, something that gets ingrained in everyone by culture. Whitney Wolfe Herd said that she could see she was part of the problem herself because she was accepting really absurd gender norms with no real basis in reality. By gaining knowledge about how wrong all that was she was able to get back her confidence as well as her own sense of self-worth.
The success that Whitney Wolfe Herd has had with Bumble has led to her getting other new opportunities. One example of this is that she was offered a position on Imagine Entertainment’s board of directors which she accepted. The two chairman of this board are Ron Howard and Brian Grazer, two veterans of the entertainment industry. Brian Grazer said that she is a visionary and original thinker and she would make a great addition to the team. He said that they had been seeking someone who would bring a fresh perspective on things and Whitney Wolfe Herd fit the bill. Read more: https://www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe