EOS is now regarded as one of the leaders in the lip balm industry for its extensive product line of organic and natural lip balms. The brand was able to establish a reputation in the industry for its high quality product line of lip balms that stood far out from the competition. When doing so they were able to create a lasting brand that stood out for years to come and developed a loyal set of customers.
Part of the appeal of EOS is in their brand image as a product conscious purveyor of lip balms. Customers receive higher quality products that work better and are better for you in that they are not laden with artificial ingredients. Further, EOS is viewed as a unique and fun brand due to the colorful canisters that their lip balms are included in. EOS is the company that originated the applicator orb for lip balm and this canister is uniquely shaped which lets it stand out in Kohls and Ulta stores and in the purses of those who use them.
EOS lip balm has been creating unique flavors that customers are interested in trying and exploring. While other brands have blander flavors like original and even medicated, EOS stands out with flavors such as pomegranate raspberry and honeysuckle honeydew, https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069. Customers seek out the flavors of these unique combinations and continue to try many different options.
Finally, EOS stands out from their competition because their lip balm simply works better than the others in the market. Lip balm works by preventing your lips from becoming chapped and dried out. The nature of the ingredients used by EOS simply works better and prevents this chapped and dried out feeling for a longer time. It is for this reason that EOS was able to develop into a better lip balm for customers.