How EOS Grew into a Lip Balm Empire

EOS is now regarded as one of the leaders in the lip balm industry for its extensive product line of organic and natural lip balms. The brand was able to establish a reputation in the industry for its high quality product line of lip balms that stood far out from the competition. When doing so they were able to create a lasting brand that stood out for years to come and developed a loyal set of customers.

Brand Image

Part of the appeal of EOS is in their brand image as a product conscious purveyor of lip balms. Customers receive higher quality products that work better and are better for you in that they are not laden with artificial ingredients. Further, EOS is viewed as a unique and fun brand due to the colorful canisters that their lip balms are included in. EOS is the company that originated the applicator orb for lip balm and this canister is uniquely shaped which lets it stand out in Kohls and Ulta stores and in the purses of those who use them.

Unique Flavors

EOS lip balm has been creating unique flavors that customers are interested in trying and exploring. While other brands have blander flavors like original and even medicated, EOS stands out with flavors such as pomegranate raspberry and honeysuckle honeydew, https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069. Customers seek out the flavors of these unique combinations and continue to try many different options.

Better Ingredients

Finally, EOS stands out from their competition because their lip balm simply works better than the others in the market. Lip balm works by preventing your lips from becoming chapped and dried out. The nature of the ingredients used by EOS simply works better and prevents this chapped and dried out feeling for a longer time. It is for this reason that EOS was able to develop into a better lip balm for customers.

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EOS Uses Expectation Strategy to Push Product

So many companies are competing with each other these days that the underdog has to always come up with a strategy to rise up. That’s what the popular lip balm manufacturer EOS did to grab its placement above providers like Chapstick and Blistex. The company foresees a cash-filled future that consists of more than $2 billion in earnings by 2020. According to Fast Company, the big secret of how it knocked companies like Blistex and Chapstick down was a little trick called expectation.

Every consumer expects something when he or she purchases a product. The customer expects the product to affect him or her in a way that will create relief or some type of pleasure. A disgruntled customer is born when the product does not meet those expectations. A loyal customer is born when it does. Loyal customers give referrals, and business gets wild before the company even knows what happened. EOS lip balm experienced such a situation.

The expectation when one buys a tiny cylinder of Chapstick is an expectation of eliminating dry lips. Chapstick primarily created the product to do that and do it well. EOS created its product to please every one of the customer’s senses. EOS lip balm shoppers have huge expectations when they buy it, and then they keep buying it because it continues to meet those huge expectations.

An EOS customer expects to feel an ergonomic and rounded container that is fun to use. She expects the application to produce a potently delicious rush of juices make her mouth water as soon as the balm touches her lips. She expects herself and her friends to believe that her container of liquid is the coolest looking thing on the Racked market. Having those expectations met repeatedly is probably the reason that the registers never stop ringing with the EOS lip balm.

Product Link: https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069